Public Relations

[10 on Tuesday] Toolkit Round-Up: Getting Press for Preservation Projects

Posted on: October 22nd, 2013 by Sarah Heffern

 

Save Prentice rally. Credit: National Trust for Historic Preservation

Getting the word out on TV and in newspapers can be critical to the success of a preservation project -- but it can be no small task to get the media to notice your work, especially if you're an individual or small group, rather than an organization with a trained public relations staff. Fortunately, we can help, with three toolkits designed to get you on the fast track to outreach success.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

[10 on Tuesday] How to Write an Op-Ed/Letter to the Editor

Posted on: March 26th, 2013 by National Trust for Historic Preservation

 

Written by Sarah Coquillat, Public Affairs Intern

In our last public relations-focused toolkit, we discussed how to pitch your preservation story to the news media. But if you have a time-sensitive or pressing preservation issue that you want to get in front of readers as soon as possible, then consider writing an op-ed or letter to the editor (LTE) instead. These allow you to express your opinion quickly while still reaching a large viewership.

Below are 10 tips on how to write a successful op-ed or letter to the editor about your preservation project.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

[10 on Tuesday] How to Pitch a Preservation Story to the News Media

Posted on: March 5th, 2013 by National Trust for Historic Preservation

 

Written by Sarah Coquillat, Public Affairs Intern

Historic places have important stories to tell, and it is important to share these with the community and nation at large.

Pitching a preservation story to a reporter -- i.e., alerting them to all the good work you’re doing -- can seem daunting the first time. While you might have an excellent idea, perhaps you don’t know how to approach a reporter or frame your story.

This toolkit offers 10 basic tips to get you started with media outreach. The more you know, the better your chances are for reaching the right media outlets and sharing your preservation story with the wider world.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

 

Over the next few months, we’ll be sharing a series of toolkits on managing communications for your preservation project. Public Affairs intern Sarah Coquillat kicks it off this week by showing you the big picture -- the full arc that a robust outreach campaign can take. We’ll dive into each of the steps in more detail going forward, but consider this a general checklist for whenever you’re preparing to take your project public.

Although all campaigns have different objectives, the overarching goal of any media campaign should be to successfully change the behavior of a targeted group. To achieve this, issues must be properly presented to the target audience.

A campaign to save a place can benefit greatly from well-run media outreach, providing an organization with one of its best opportunities to reach its intended audience. Publicly presenting an issue through the media can also help attract the attention of policy and other decision makers who may ultimately decide the outcome of your project.

But where do you start? And where should you end up? Here are 10 steps to building an effective communications strategy that can help take your preservation project over the finish line.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.