Over the next few months, we’ll be sharing a series of toolkits on managing communications for your preservation project. Public Affairs intern Sarah Coquillat kicks it off this week by showing you the big picture -- the full arc that a robust outreach campaign can take. We’ll dive into each of the steps in more detail going forward, but consider this a general checklist for whenever you’re preparing to take your project public.
Although all campaigns have different objectives, the overarching goal of any media campaign should be to successfully change the behavior of a targeted group. To achieve this, issues must be properly presented to the target audience.
A campaign to save a place can benefit greatly from well-run media outreach, providing an organization with one of its best opportunities to reach its intended audience. Publicly presenting an issue through the media can also help attract the attention of policy and other decision makers who may ultimately decide the outcome of your project.
But where do you start? And where should you end up? Here are 10 steps to building an effective communications strategy that can help take your preservation project over the finish line.... Read More →
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Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.