Walking into LivingSocial's new live events venue at 918 F Street, NW in Washington, DC, is like walking into a posh hotel. Fashionable concierge, glossy black trim, giant HD screen showing off all that the young company has to offer. But this isn't a new building. Like a lot of creative firms around the country/world (can someone do a study on this please?), LivingSocial chose to place themselves into a historic building.
Built in 1890 for the National Union Insurance Company, the Georgian Romanesque building has sustained many uses and stories over the years (see Ghosts of DC's post on the building), and had been altered at various points - most notably at the storefront and open-air vestibule, which LivingSocial brought back to its original look using drawings and photos from newspaper clippings.
As you probably know, LivingSocial is a web-based company that offers deals on everything from dinners out to house cleanings to mani-pedis. The company recently launched "live event" deals, in which customers can purchase things like cupcake classes with local celebrity chefs, small-venue concert tickets, and photography lessons. This building's interior was restored/redesigned specifically for these live events.
On the inside, the building is a grand mix of very old and very new. One of the coolest features is the original cage elevator - one of the last in DC - now painted a high-gloss black and backlit with blue lights.
More tour and photos after the jump...... Read More →
David Garber
David Garber is the blog editor at the National Trust for Historic Preservation. He is a native of Washington, DC, and loves the intersection of preservation, innovation, and sustainability.










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