Pop-ups are part of the latest wave of grassroots urban innovations hitting cities now (see also: parks on railroads, cultural centers in old houses, and a thousand other cool things across the country). They are a creative way to bring - on a temporary basis, at least to begin with - energy and economy to otherwise vacant space, be it an empty building on Main Street or a windswept lot nobody's building on anytime soon.
In their pop-up location in Old Oakland, Manifesto Bicycles owners Sam Cunningham and MacKay Gibbs highlight their selection of customizable bikes. (Top left photo: Eva Kolenko. Others: popuphood)
There are any number of kinds of pop-ups, but the most common are retail and event pop-ups. Retailers can lease or be granted space to see if their concept has real legs, or people can host things like parties or even bike-powered movie nights in spaces that sit empty every other night of the week. For retailers, if the concept is successful, a longer lease can then be signed.
Owners Nicole Buffett and Jake Bagshaw, both San Francisco native artists inside their'DIY California lifestyle' boutique Piper and John General Goods. (Photo: Eva Kolenko)
In the Old Oakland neighborhood of Oakland, California, a group called popuphood is leading the charge on pop-up retail space. Old Oakland is a charming tree lined historic district with brick sidewalks, Victorian architecture evoking its past as the original heart of the city of Oakland. But although there's been a fair amount of restaurant and residential construction and conversions in the area, Old Oakland still lacks retail volume. ... Read More →
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