Tools

[10 on Tuesday] How to Write an Op-Ed/Letter to the Editor

Posted on: March 26th, 2013 by National Trust for Historic Preservation

 

Written by Sarah Coquillat, Public Affairs Intern

In our last public relations-focused toolkit, we discussed how to pitch your preservation story to the news media. But if you have a time-sensitive or pressing preservation issue that you want to get in front of readers as soon as possible, then consider writing an op-ed or letter to the editor (LTE) instead. These allow you to express your opinion quickly while still reaching a large viewership.

Below are 10 tips on how to write a successful op-ed or letter to the editor about your preservation project.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

[10 on Tuesday] 10 Steps to Start Saving Places

Posted on: March 19th, 2013 by Julia Rocchi

 

We’ve now shared more than 30 Tuesday toolkits on topics ranging from sustainability to social media, but we haven’t yet shared the mother of them all: Saving Places 101.

If you want to protect a place near and dear to your heart, but aren’t sure where to begin, then today’s toolkit is for you. It provides a solid framework for turning your concern for a historic spot into meaningful, lasting action.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

[10 on Tuesday] 10 Tips for Organizing a Community Tour

Posted on: March 12th, 2013 by Sarah Heffern 4 Comments

 

Two days of sunny, 60-degree weather this past weekend has me thinking about one of my favorite warm-weather activities: playing history detective in my hometown. Washington, D.C., where I live, offers an amazing variety of tours, from the neighborhood-centric Capitol Hill House and Garden Tour to citywide Walkingtown DC, and pretty much everything in between.

These kinds of historic tours can be a great way for local history-lovers and preservation groups to bring a community together around beloved places (or the desire to sneak a peek inside that big house on Main Street). Are you interested in coordinating one for your town? Here are 10 tips to get you started. ... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

[10 on Tuesday] How to Pitch a Preservation Story to the News Media

Posted on: March 5th, 2013 by National Trust for Historic Preservation

 

Written by Sarah Coquillat, Public Affairs Intern

Historic places have important stories to tell, and it is important to share these with the community and nation at large.

Pitching a preservation story to a reporter -- i.e., alerting them to all the good work you’re doing -- can seem daunting the first time. While you might have an excellent idea, perhaps you don’t know how to approach a reporter or frame your story.

This toolkit offers 10 basic tips to get you started with media outreach. The more you know, the better your chances are for reaching the right media outlets and sharing your preservation story with the wider world.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

[10 on Tuesday] 10 Ways to Get Kids Excited About Preservation

Posted on: February 26th, 2013 by Emily Potter 2 Comments

 

One of the reasons we preserve historic places is so that they can continue to tell the stories of our history for the next generation. But how effective is that goal if the next generation doesn't understand the value and significance of these places we've dedicated ourselves to saving?

This is why it’s so important to get kids involved and interested in historic preservation now: Ignite a passion for history and culture, and spark a lifelong commitment to saving places that matter.

Here are 10 things to do with kids in the classroom or at home to get them involved in and excited about historic preservation.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Emily Potter

Emily Potter is a copywriter at the National Trust. She enjoys writing about places of all kinds, the stories that make them special, and the people who love them enough to save them.