Tools

[10 on Tuesday] 10 Twitter Terms Explained, Preservation-Style

Posted on: September 18th, 2012 by Sarah Heffern

 

“I don’t read your tweets. Everything on Twitter looks like it’s written in some sort of code that only the cool kids understand.”

This statement, made not too long ago by my younger sister, is one I’ve heard echoed by many others, including many colleagues in preservation. Since I’ve spent a couple of weeks making lists of why social media is important to our work and how to find the time to do it, I thought a quick primer on Twitter might be a great next step.

Bonus: This is actually two lists of 10 wrapped into one. Each explanation comes with an example from a local preservationist or preservation organization that’s worth following on your own account!

1. Feed:  The main item you see when you’re logged into your Twitter account. The feed is made up of the latest tweets from the people you follow. The feed for @PresNation looks like this:

@PresNation Twitter Feed


2. Following:
The users whose tweets you have chosen to see. A good way to find new people or organizations is to look at who other preservationists are following; for example, check out who @FHLouisiana (Foundation for Historical Louisiana) tracks on Twitter. You don’t have to follow everyone, of course, but it’s a helpful way to discover like-minded folks.

3. Followers: The people who follow you. There is no requirement to follow everyone who follows you, but if someone looks interesting, by all means, follow them back! Here’s an example of a list of followers from our @PresNationLive account.

4. Tweet:  The message you send out. The maximum length is 140 characters, including links to websites or images. Twitter automatically shortens any link to 20 characters (no matter how long it is!) and you can upload photos from either the Twitter website or its mobile applications.


5. RT:
Short for retweet, which is the term used for sharing a tweet created by someone else. Retweets can be done two ways:

  • Using the retweet button, which sends the entire tweet in its original format to your followers.
  • Using the quote tweet option (alas, only available on mobile applications), which allows you to add a comment before or after before sending.

You may also see MT, rather than RT. This stands for modified tweet, and is used when editing someone else’s tweet: 

 6. @mention: Using someone’s Twitter handle in a tweet so it links back to their account.


7. @reply:
Replying to a person’s question/comment; others' @replies show up in your feed only if you follow both the sender and the receiver. If you'd like your @replies to be visible to all, add a period before the @.


8. #hashtag:
Using a “#” before a word makes it a clickable search term in Twitter. We often use #preservation, #savingplaces, #PresConf, and #builtheritage. If you’re planning a campaign that uses Twitter, such as #SavePrentice, it’s a great idea to come up with a hashtag in advance and do a quick search on Twitter to see if anyone else is using it.

If a hashtag or other term becomes wildly popular, it is said to be trending -- and appears in a box on your main page, to the left of the feed.

Additional note about hashtags: they are also often used to denote a side comment or sarcasm. So, if you see a hashtag like #nerdswithcameras, it’s not really meant to be a search term.

9. Direct message: Twitter’s non-public communication channel. It can be found via the envelope icon on most mobile apps or in the same drop-down menu as settings on the Twitter website. You can only send direct messages to people that follow you.

@PresNation direct message

10. Twitter chat/Tweet chat. A designated time for folks to discuss a topic, using a hashtag to gather all the conversation together. We host one monthly on the #builtheritage hashtag, and @JennWelborn, a public historian, has pulled together a list of other history-related chats on her blog.

Did I miss anything you find incomprehensible about Twitter? Let me know in the comments, and I'll follow up.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

[10 on Tuesday] 10 Common Preservation Terms Defined

Posted on: September 11th, 2012 by Emily Potter 7 Comments

 

As you delve into preservation projects (maybe our 10 on Tuesday posts have inspired you to green your home or use social media to promote your cause), you might find you need a little clarification on common -- and seemingly interchangeable -- preservation terms. We’ve pulled together 10 (surprise!) of the big ones for you here.

1. Preserve: To maintain a site’s existing form through careful maintenance and repair.

2. Conserve: To keep a place in a safe or sound state in such a way as to prevent exploitation, destruction, or neglect. This often refers to environmental and natural resources.

3. Cultural resource: Broadly, this is evidence of past human activity and includes places like buildings or old roads, battlefields, sacred landscapes, and historic artifacts or objects. They are generally considered non-renewable resources.

4. Reconstruct: To re-create an historic place that has been damaged or destroyed; to erect a new structure resembling the old by using historical, archaeological, or architectural documents.

5. Rehabilitate: To repair a structure and make it usable again while preserving those portions or features of the property that are historically and culturally significant.

6. Remodel: To change a building without regard to its distinctive features or style. This often involves changing the appearance of a structure by removing or covering original details and substituting new materials and forms.

7. Renovate: To repair a structure and make it usable again, without attempting to restore its historic appearance or duplicate original construction methods or materials.

8. Restore: To return a site to its original form and condition as represented by a specified period of time using materials that are as similar as possible to the original ones.

9. Stabilize: To protect a building from deterioration by making it structurally secure, while maintaining its current form.

10. Easement (as it relates to historic preservation): A voluntary legal agreement, typically in the form of a deed, which permanently protects a historic property.

Now it’s time for a pop quiz! Just kidding. We hope this glossary is a handy reference for you going forward.

If you’ve already familiarized yourself with these terms through personal experience, tell us about it -- have you rehabilitated an older home, reconstructed an old barn, or dealt with/put in place easements on a historic property? Also, any other terms you’d like to better understand?

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Emily Potter

Emily Potter is a copywriter at the National Trust. She enjoys writing about places of all kinds, the stories that make them special, and the people who love them enough to save them.

Go In-Depth with the Preservation Leadership Forum Blog

Posted on: September 7th, 2012 by Julia Rocchi

 

Knowledge is power. And in the field of preservation, more knowledge can mean more places saved.

For all our readers who want to deepen their understanding of the latest preservation research, tools, and trends, you  have a terrific new resource at your disposal: the Preservation Leadership Forum Blog.

The Forum Blog is the latest benefit from Preservation Leadership Forum, a network of preservation leaders -- professionals, students, volunteers, activists, experts -- who share the latest ideas, information, and advice, and have access to in-depth materials and training. (Learn about all Forum benefits here.)

Where Preservation Nation goes broad, spotlighting a wide variety of people and places around the U.S., the Forum Blog goes deep with rich, timely content that's "just a little wonky." In its own words:

Our goal is to be your filter -- providing well-researched articles, preservation news and analysis, advocacy information, and links to important stories.  The blog is also a place for you to share your viewpoints and hear from colleagues across the country.   We hope it will spur discussion and inspire solutions to critical preservation challenges.

We encourage you to check it out, comment, and share it as a resource with others doing the good work of preservation.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

[10 on Tuesday] 10 Ways to Green Your Historic Home

Posted on: August 14th, 2012 by Julia Rocchi 8 Comments

 


Job Corps students help restore Grey Towers National Historic Site to make it a more sustainable facility.

We walked you through 10 easy ways to weatherize your historic home a couple weeks ago. Now we want to help you take it a step further with these simple approaches to making your home more sustainable.

But what exactly do we mean when we say “sustainable,” at least in the context of historic preservation? Well, we’re talking about using what we already have -- in this case, buildings, and the features and materials that make them unique and historic. Many older homes were constructed with energy efficiency in mind (when home owners once had no choice, because things like central AC weren’t an option), so their “environmental friendliness quotient” is already high.

Today it’s up to us, the current caretakers, to continue retrofitting and reusing these places in ways that both honor their original construction and also reduce their environmental footprint in a modern world.

So let’s not waste any more energy -- here are 10 tips for greening your historic home.

1.    Keep original windows intact. Studies show that older windows can perform as well as vinyl replacements. Weatherstrip them so that they seal tightly, caulk the exterior trim, and repair cracked glazing or putty around glass panels. You'll reduce landfill waste and the demand for vinyl, a non-biodegradable material that gives off toxic byproducts when it's made.

2.    Use light paint colors for your house's exterior. Lighter colors reflect heat better than darker ones. Many older homes were typically painted with light-reflecting finishes, so you can be sustainable and accurate in one fell swoop.

3.    Insulate the attic, basement, and crawl space. About 20 percent of energy costs come from heat loss in those areas. Just take care to avoid materials that can damage historic fabric.

4.    Reuse old materials such as brick, stone, glass, and slate when making home improvements. You can also scour local salvage shops to find contemporaneous materials (and save it from going to a landfill).

5.    Plant trees. Evergreen trees on the north and west sides of your house can block winter winds, and leafy trees on the east, west, and northwest provide shade from the summer sun. Use old photos of your house to try to match the historic landscaping. (Don’t have photos? See our tips on researching your home’s history!)


Example of a well-shaded wraparound porch on a historic home in Oxford, North Carolina.

6.    When appropriate, open the windows and use fans and dehumidifiers, which consume less energy than air-conditioning. Many old houses were designed with good cross-ventilation; take advantage of your home's layout. Ceiling fans lower the perceived temperature in summer, lessening reliance on air conditioning and saving energy. And in the winter, they draw warm air down from the ceiling, saving on heating costs. So again, double benefit for one change.

7.    Keep doors airtight by weatherstripping, caulking, and painting them regularly. Recent studies suggest that installing a storm door is not necessarily cost-effective. Better to keep your doors in fighting shape -- and ideally in keeping with the character of the house.

8.    Install fireplace draft stoppers, attic door covers, and dryer vent seals that open only when your dryer is in use. An open dampener in a fireplace can increase energy costs by 30 percent, and attic doors and dryer vent ducts are notorious energy sieves.

9.    Restore porches and awnings. Porches, awnings, and shutters were intended for shade and insulation, plus they add a lot of personality to your home. To further save energy, draw shades on winter nights and summer days.

10.    Inspecting, maintaining, and repairing your existing roof is the best way to "go green" by using what you already have. Depending on the materials, installation, and ongoing maintenance, some roofs will last longer than others. We hope to present more info on solar-powered roof systems in future 10 on Tuesday posts -- stay tuned!

And as we mentioned in our weatherizing post, an energy audit is the best place to start. It will help you determine what you need to do now and exactly how much you’re likely to save.

Happy greening!

Want a ballpark estimate on the cost of going green? Check out our Green Guide to get a sense of how long it might take to recover the dollars you invest.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

 

Credit: stevendepolo, Flickr

It seems like everybody and their mother (well, not my mother) uses social media: babies arrive on Facebook within minutes of their birth, drool-worthy recipes are pinned and re-pinned endlessly on Pinterest, and news breaks on Twitter far faster than NBC can get around to showing it on television.

It’s no different for preservation activists and organizations. A social presence is close to a requirement -- potentially daunting for those of us who love all things historical more than all things technological.

The good news is, doing a little bit of planning now can pay dividends for your cause later. Over the coming months, we’ll have tips and tools for using a variety of different social sites to advance your preservation goals. But before we get into the nitty-gritty, here are 10 things to think about before you start using social media to help save places.

First, some questions to ask:

1. What are you trying to accomplish? Are you advocating to save a single building? Are you trying to raise awareness of a historic neighborhood? Are you trying to influence local (or national) policy? Knowing what you want to do will help you decide which social sites to use.

2. What does success look like? Having a clear, measurable goal from the outset will guide the choices you make and let you know when your social program is officially working. Not sure where to start? Here’s a handy primer.

3. Where is your audience? The old saying “different strokes for different folks” applies in social networking, just as it does in other areas of life. Knowing who uses what can steer you towards the right social channels to meet your goals. A great resource for demographics is the Pew Internet and American Life project.

4. What’s your budget? There’s a common misconception that social media is free. It’s not. While Facebook, Twitter, etc., are free sites, they come with options (such as Facebook ads) that are not. In addition, don’t forget the human resources cost, because having an effective social media program requires staff time.

5. How much time do you have? It’s possible to have an effective social media program with an hour a day or less, but it does require a consistent, daily commitment. And, of course, the bigger your goals, the bigger the time commitment required, so plan accordingly.

6. What kind of content -- and content creators -- do you have? If there’s one thing social media requires, it is content, so know what you have at your disposal before you start. This will help you select what social media sites to use as well as plan your posting schedule. Some questions to think about: Do you have a blog or website with stories you can share? Are you comfortable finding and sharing stories from local or national news outlets? Does your team have someone with a particular talent for photography or video? Play to your strengths!

7. Do you need a social media policy? If you’re working on your own to save a place, probably not, but if you’re part of an organization -- even a casual or ad hoc one -- having some ground rules can be helpful (so long as they’re not overly restrictive). Your colleagues who are using social media already can be the best ambassadors for your cause if you let them. Not sure how to get started? The Policy Tool for Social Media offers a step-by-step wizard to create a customized policy that meets your organization’s needs.

And now, a few things to think about:

8. Don’t default to the intern. But don’t disregard the intern, either. It’s a common cliché that interns handle social media, because as “digital natives” they understand it better. What many interns don’t know, however, is your organization and its culture, which can make it hard to find the right voice online -- or a consistent one, as internships tend to be finite. Social media can be an ideal opportunity for two-way mentoring, with newer and more experienced staff working together to build an online presence.

9. Don’t forget the offline world. It can be exciting to think of connecting with supporters online, but it’s unlikely that all your stakeholders will be online. Don’t use social media as an excuse to abandon your tried-and-true offline engagement.

10. Don’t feel like you have to be everywhere. With so many options available, it’s easy to feel like you need to have a presence everywhere, when in reality, it’s far better to have one or two vibrant social communities than a bunch of haphazard ones.

Are you using social media to save places? Tell us how it's working for you!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.