Tools

 

Over the next few months, we’ll be sharing a series of toolkits on managing communications for your preservation project. Public Affairs intern Sarah Coquillat kicks it off this week by showing you the big picture -- the full arc that a robust outreach campaign can take. We’ll dive into each of the steps in more detail going forward, but consider this a general checklist for whenever you’re preparing to take your project public.

Although all campaigns have different objectives, the overarching goal of any media campaign should be to successfully change the behavior of a targeted group. To achieve this, issues must be properly presented to the target audience.

A campaign to save a place can benefit greatly from well-run media outreach, providing an organization with one of its best opportunities to reach its intended audience. Publicly presenting an issue through the media can also help attract the attention of policy and other decision makers who may ultimately decide the outcome of your project.

But where do you start? And where should you end up? Here are 10 steps to building an effective communications strategy that can help take your preservation project over the finish line.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

 

So you’ve decided you want to establish a local historic district and have considered where its boundaries should be. Now comes perhaps the hardest part: getting your community to buy into the idea.

Shaping local sentiment and opinions is always a complex task, and planning a local historic district is no exception. While the preservation community understands and appreciates its benefits, not everybody might feel as enthusiastic about it. What’s more, all the local stakeholders -- homeowners, government officials, merchants, and property owners -- will endorse, change, or reject proposals depending on how well they understand the issues involved.

So it’s up to the district advocates to make a clear and compelling case about the advantages of a local historic district. Not only will it increase community awareness, but it can also help avoid controversy later by building consensus now.

Here are 10 points you can share with your community stakeholders about what establishing a local historic district will bring to your area.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

 

Last month, we gave you a basic road map to help you navigate securing local historic district designation for your community. Today’s toolkit will focus on one of those steps: determining the edges of your district.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Emily Potter

Emily Potter is a copywriter at the National Trust. She enjoys writing about places of all kinds, the stories that make them special, and the people who love them enough to save them.

[10 on Tuesday] How to Use Photography and Photo Sharing for Preservation

Posted on: December 18th, 2012 by National Trust for Historic Preservation 4 Comments

 

Written by Jason Lloyd Clement and Sarah Heffern

"A picture is worth a thousand words," the old saying goes, and in a time where 140-character tweets are increasingly the norm, the additional context provided by pictures has become even more important. This is a boon for us historic preservation-minded folks -- the buildings we love, after all, tend to be pretty, dramatic, or otherwise visually appealing.

The high-resolution cameras found on most smartphones, along with the popularity of photo sharing sites like Instagram and Flickr, have made it easy to use photography to create awareness of endangered places and share the success stories when they're saved.

Here are 10 tips for using photography and photo sharing to help save places:... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

[10 on Tuesday] 10 Steps to Establish a Local Historic District

Posted on: December 11th, 2012 by Julia Rocchi 2 Comments

 

Today’s local preservationists are big-picture thinkers. They’re not looking only at landmarks; they’re also thinking about their community’s whole environment, development history, sustainability, and politics. And one great way to protect a place’s history, culture, and values is to establish a local historic district.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.