Social Media

Check In on Foursquare, Unlock the Preservation Nation Badge!

Posted on: April 27th, 2012 by Sarah Heffern

 

Ah, Friday afternoon, that time of the week when many people's thoughts start straying towards the weekend. (Not mine, of course. I am totally focused on work.) If your plans for the next two days involve visiting historic places, and you're on Foursquare, I have a challenge for you: unlock the Preservation Nation badge on Foursquare!

That's right: the National Trust for Historic Preservation now has a badge on Foursquare. We're not really allowed to tell you how to get it, other than you need to follow PresNation on Foursquare to do so. We have more than 500 tips loaded into the site, so you can pick up fun facts about historic places nationwide. The badge will be available for a limited time only, so start checking in now!

By the way -- if you do check in somewhere and unlock our badge, we'd love to see where you are. If you upload a photo on Foursquare and "shout" it to us on Twitter using the hashtag #savingplaces, we may feature your photo in a future blog post.

... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

Twitter Chat in Review: Main Streets

Posted on: April 17th, 2012 by Sarah Heffern

 

Despite being a week later than usual, April's Twitter chat was once again a lively conversation. To help cover our topic - Main Streets - more thoroughly, we were joined by Andrea Dono (better known in the Twitterverse as @NatlMainStreet) from the National Trust Main Street Center. We discussed cool Main Street rehabs and promotions, how online content and social media can help Main Streets (pro tip: make your location, phone number, and hours really, really easy to find), and the challenges faced on Main Streets.


Vintage postcard from Evansville, Indiana. (Image: alandberning on Flickr) ... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

 

Ask any preservation fan where they prefer to shop -- on Main Street or at a strip mall -- and I'd be willing to bet upwards of 90% of them would first look at you like you were insane, and then confirm what you already suspected -- their hearts (and wallets) are with their local downtowns.


Vintage postcard from Andrews, North Carolina. (Image: Cowtools on Flickr)

But in a time that prizes big box over mom and pop, how have Main Streets become those places that we love so much? A big reason is the ideals that have been promoted by the National Trust Main Street Center for more than 30 years. Hot off the heels of another successful National Main Streets conference, we'll be joined by our friends at Main Street for this month's Twitter chat.

We'll discuss challenges facing Main Streets, cool adaptive reuse projects, and -- because on a Twitter chat, how could we not? -- how technology (online directories, social media, etc.) impact how people find and interact with local businesses.

We'll be online from 4:00 - 5:00 p.m. EDT tomorrow, Wednesday, April 11.

Here’s how to participate in the chat:

1. Sign in to Twitter, TweetDeck or TweetChat. We (the chat moderators) usually use TweetChat since it adds the hash tag automatically and allows for easy replies and re-tweets.

2. Follow and tweet with the hashtag #builtheritage.

3. Watch for the questions in the Q1 format. Provide answers using the A1 format, and interact with other participants using replies and retweets.

Oh, and what we mean by the Q1/A1 format is this: Questions (we usually have four per chat) are posed by the moderators as Q1, Q2, Q3, Q4 about every 15 minutes. We ask that chatters reply with A1, A2, etc. to help everyone stay clear on what they’re responding to. A lot of side conversations and such still break out, but it helps keep things at least a little organized.

In the event you can't join us, don't worry - we'll have a transcript available online within a few days. Hope to chat with you tomorrow!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

Twitter Chat in Review: Where is the Great Preservation Novel?

Posted on: March 9th, 2012 by Sarah Heffern

 

Another monthly Twitter chat has come and gone, and with it the usual lively exchange of ideas - this time, on the topic of books about preservation. I was surprised to discover how heavily the recommended books skewed towards nonfiction/academic titles rather than fiction -- in fact, we eventually added the disclaimer that a novel could just really effectively evoke a "sense of place" to pass muster as preservation novel.

I am hoping this is mostly a result of the fact that our chatters seem to include a higher-than-average number of folks enrolled in undergraduate and graduate preservation programs -- and not because there aren't enough preservation-centric novels. Though if the problem is the latter, it provides an excellent opportunity for aspiring writers, yes?

As always, we have a full transcript of the chat available, but to whet your appetite for it, here's a selection of the books recommended:

Nonfiction

Fiction

One last note ... Both through the Twitter chat and other conversations, the idea of doing a Twitter-based preservation book chat has come up more than a few times, so I thought this presented an excellent opportunity to survey PreservationNation readers to see if there was sufficient interest to support such an undertaking. I've drafted a short survey (only six super-easy questions) to help us figure out if this is something folks want to do. You can take the survey here. Thanks in advance for taking the time to give us feedback on this idea.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

 

Back in December, when we were crowdsourcing ideas for our 2012 Twitter chats, one of the recurring recommendations was preservation-themed books. Being a big reader - but not one with a lot of educational background in the field - I thought this sounded like a splendid idea. What better way to build out a preservation reading list than hearing what everyone's favorites are? And what should be avoided at all cost?

And so, that's what we'll be doing during March's #builtheritage Twitter chat - talking books. What are everyone's favorite nonfiction books on preservation? What fictional titles hit preservation themes particularly well? What books absolutely set your teeth on edge?

As an added bonus, I'll be sharing a little poll during the chat to gauge interest in the possibility of a Twitter-based book group that would meet quarterly. It would function just like an offline book group, with questions and conversation, but in tiny, 140-character snippets. Fun!

When and where will all this book chat be taking place? On Wednesday, March 7 from 4:00-5:00 EST on Twitter, around the #builtheritage hashtag.

Here’s how to participate in the chat:

1. Sign in to Twitter, TweetDeck or TweetChat. We (the chat moderators) usually use TweetChat since it adds the hash tag automatically and allows for easy replies and re-tweets.

2. Follow and tweet with the hashtag #builtheritage.

3. Watch for the questions in the Q1 format. Provide answers using the A1 format, and interact with other participants using replies and retweets.

Oh, and what we mean by the Q1/A1 format is this: Questions (we usually have four per chat) are posed by the moderators as Q1, Q2, Q3, Q4 about every 15 minutes. We ask that chatters reply with A1, A2, etc. to help everyone stay clear on what they’re responding to. A lot of side conversations and such still break out, but it helps keep things at least a little organized.

If you can’t join in live, don’t worry – I’ll also post a transcript, with a link to the book group poll, within a few days of the chat.

Hope you can join us!

Sarah Heffern is a member of the Digital and New Media team at the National Trust for Historic Preservation. When it comes to preservation-themed books, she is trying to decide if reading Triumph of the City is worth it, or will just make her angry.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.