Social Media

[10 on Tuesday] 10 Ways to Use Pinterest for Preservation

Posted on: October 23rd, 2012 by Sarah Heffern 1 Comment

 

Earlier this year, Pinterest arrived on the social media scene like a cool new kid showing up in school -- one everyone couldn’t wait to sit next to at lunch.

Online, though, that kind of popularity is worth a lot more than free meals; it means going from a tiny, invitation-only site to 25 million unique views per month in just about a year (per Fast Company). And it also means a lot of people with a lot of businesses and causes saying, “Is this useful to my work?”

For those of us in the historic preservation, house museum, and Main Street worlds, the answer is very much YES. Pinterest is, at its core, a place for sharing pictures of pretty things. Historic places are pretty, but it goes well beyond that, too.

To help demystify the latest social craze, here are 10 tips for using Pinterest -- five for getting started, and five easy, preservationist-friendly ideas for content to share.

1. What is Pinterest, exactly? It’s where the corkboard on your wall meets your web favorites and becomes social -- it's bookmarking, with pictures, that you can share. But instead of having one corkboard like on your wall, you can have as many as you want, and each can have its own theme. For example: National Treasures. Historic Travel. The color yellow. (Really.) Each pin links back to the site it came from, so if you are sharing content from your own website, you’ll be driving traffic right where you want it!

2. How do I use it? Visit www.pinterest.com to sign up for an account, and use the built-in tools to identify your interests and find people to follow.

Tip: Take a moment to install the “Pin It” button that makes pinning fast and easy.

3. Create some boards. Pinterest is a great way to show visually what your site, museum, or community is about, so when you’re planning your boards, think about what story you want to tell. Are you into “neato architecture”? Or maybe about “finding your cool”?

4. Pin. Once you've decided on what your story is, pin items -- from your website, partners (see item #9 below), or other sites -- that support the story you want to tell.

5. And re-pin. A big part of the culture of Pinterest is sharing, so be sure to watch the feeds of the pinners you follow. If you have picked folks with similar interests and/or organizations within your community, you’ll find lots of pins to share -- or re-pin, as it's called.

6. Say “I do.” Pinterest is a hotbed for planning weddings and other events. So if your site, museum, or Main Streets hosts weddings and other social events, post as many pictures of it as you can, and link it back to the related info on your website.

7. Cook up interest in your site. Food is another popular topic on Pinterest, so use recipes to tell the story of your site or community.

8. Think about your partners. If you don’t have wedding photos to share or your own tasty food, do you work with photographers and caterers when you’re hosting events? Of course you do! Coordinate with them to cross-promote their service at your site.

9. Use the search function. A great way to find more great things to pin is to use the search. You'll find pins from people who have visited, or want to visit, your site. Click through on their pins, and you may even make your way to blog posts or online reviews that say nice things. Re-pin those too!

10. Expand your online store. Does your historic site or Main Street shop sell things online? Share them on Pinterest to give them additional visibility.

Tip: If you include the price of your item with a dollar sign ($15.00, for example), Pinterest will automagically flag it as something that can be purchased.

Are you a pinning-for-preservation whiz -- or know someone who is? Let us know in the comments.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

Twitter Chat Recap: The Language of Preservation

Posted on: October 12th, 2012 by Sarah Heffern

 

Last week's Twitter chat on the way we talk about preservation was one of the most active hours we've had since starting -- almost more than I was able to keep up with! Turns out preservationists are nearly as passionate about how they talk about their work as they are in doing it.

I am not sure, however, that we came up with any answers. Everyone agreed that having a professional lexicon is important when preservationists are dealing with each other or related fields, but also agreed that it was important to communicate in a less jargon-laden way with people in the community. Perhaps that awareness will help us all get started in using more friendly language when we're working with the public. 

Here are some highlights of the conversation:

As usual, we have a transcript available -- but chat participants and longtime readers might notice it's not as complete as in the past. Some recent changes in the way Twitter works have made getting a full transcript nearly impossible; our apologies for any inconvenience!

The next chat will be Wednesday, November 7 at 4:00 pm EST. We'll be joined by our colleagues at the Preservation Green Lab to talk about their latest report on the value of rehabbing historic wood windows. Save the date and plan to join us!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

[10 on Tuesday] 10 Great Ways to Engage Preservationists on Facebook

Posted on: October 9th, 2012 by Sarah Heffern

 


The High Line in New York City.

One of the things that can make jumping into social media daunting for preservationists -- well, anyone, really -- is figuring out what to share in order to create a lively, engaged community. Here are 10 ways that preservation-friendly groups are keeping the conversation going on Facebook.

1. Share pretty pictures. That saying about "a picture is worth a thousand words" is doubly true when it comes to Facebook, where even a small page can draw people in with a great photo. And while we might not have kittens, puppies, or babies to share on our preservation-themed pages (not usually, anyway) we do have gorgeous buildings, amazing historic photos, and charming ruins.  Like this one, for example.

2. Ask questions. Paired with a pretty picture (see #1), National Public Lands Day keeps their fans engaged even after their big event is over by asking them to weigh in on questions like "One of my favorite fall outdoor activities is ______ ."

3. Keep 'em guessing. On the Civil War Trust's page, they play "Name that Battlefield" by sharing a photo and asking their fans to identify where it came from.

4. Go trivial. The National Parks Conservation Foundation hosts "Trivia Tuesdays" where they encourage folks to visit their page on Pinterest to answer a trivia question about a National Parks site.

5. Take it on the road. I don't think the folks at Vintage Roadside go anywhere without their cameras -- their page is full of captured-in-the-moment roadside attractions (along with the occasional scanned old-timey photo). And the fact they're all mid-century eye candy doesn't hurt, either!

Tip: If you have an iPhone, add the pages manager app for easy access to your page when you're away from your desk.

6. Help people connect offline. Buffalo's Young Preservationists share links to a lot of local events to help build real-world community -- not just online camaraderie.

7. Ask your supporters to share. The California State Parks Foundation is asking people to share their "Defend What's Yours" photos on the foundation's page. This helps build awareness of the campaign while also giving fans a little face-time. And the High Line asks folks to share their photos when they have public events.

8. Extra! Extra! Read all about it! If your fans know you're a reliable source for all things historic or all things built environment (or both!) they'll keep coming back to your page. See the National Park Service's link to a story about their newest park, César E. Chávez National Monument.

9. Offer a simple action. On the Save Prentice Facebook page, a bold "Take Action" button brings fans right to a petition asking the Commission on Chicago Landmarks support landmarking the historic hospital.

10. Think outside the page.  A lot of  organizations default to gathering fans on a page, which makes it easy for that group/org to talk to everyone at once. But many projects actually work better if people are talking among themselves and bouncing ideas around -- just what Facebook's groups functionality was made for! Take it from the folks at Preservation-Ready Sites, a Buffalo-based group where many different people are driving the conversation.

What are your favorite ways to engage other preservationists on Facebook?

***

JUST ADDED: Check out the slides that spotlight these great examples and share them with others interested in building the cause of preservation!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

Save the Date: Twitter Chat on Preservation Lingo on October 3

Posted on: September 27th, 2012 by Sarah Heffern

 

A Park Ranger addresses attendees of the National Rosenwald Schools Conference in June 2012.

Pretty much every person I know who works in preservation is extraordinarily passionate about their work, and will talk endlessly about the historic places that they've worked to save. But I have a feeling that when my colleagues and I talk to folks who love buildings in a more non-professional capacity, we sound a lot like the teacher from the Peanuts cartoons: "Waah wah waaaah. Waaaah wah wah waaah?"

For a field that depends so heavily on partnerships with community members and local preservationists, we often rely on lingo that is fairly incomprehensible -- and can even be off-putting -- to a layperson. Why is this? And how can we do better?

With those questions in mind, we'll be tackling -- and trying to conquer -- preservation jargon in our next #builtheritage Twitter chat, on Wednesday, October 3 at 4:00 p.m. EDT. If you're a regular participant in our chats, this would be a great time to ask a friend -- especially someone who loves historic places, but isn't a “preservation professional” -- to join you. The more perspectives we can get, the better!

How to participate:

1. Sign in to TwitterTweetDeck or TweetChat. We (the chat moderators) usually use TweetChat since it adds the hash tag automatically and allows for easy replies and re-tweets.

2. Follow and tweet with the hashtag #builtheritage.

3. Watch for the questions in the Q1 format. Provide answers using the A1 format, and interact with other participants using replies and retweets.

Oh, and what we mean by the Q1/A1 format is this: Questions (we usually have four per chat) are posed by the moderators as Q1, Q2, Q3, Q4 about every 15 minutes. We ask that chatters reply with A1, A2, etc. to help everyone stay clear on what they’re responding to. A lot of side conversations and such still break out, but it helps keep things at least a little organized.

I hope you can join us!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

[10 on Tuesday] 10 Twitter Terms Explained, Preservation-Style

Posted on: September 18th, 2012 by Sarah Heffern

 

“I don’t read your tweets. Everything on Twitter looks like it’s written in some sort of code that only the cool kids understand.”

This statement, made not too long ago by my younger sister, is one I’ve heard echoed by many others, including many colleagues in preservation. Since I’ve spent a couple of weeks making lists of why social media is important to our work and how to find the time to do it, I thought a quick primer on Twitter might be a great next step.

Bonus: This is actually two lists of 10 wrapped into one. Each explanation comes with an example from a local preservationist or preservation organization that’s worth following on your own account!

1. Feed:  The main item you see when you’re logged into your Twitter account. The feed is made up of the latest tweets from the people you follow. The feed for @PresNation looks like this:

@PresNation Twitter Feed


2. Following:
The users whose tweets you have chosen to see. A good way to find new people or organizations is to look at who other preservationists are following; for example, check out who @FHLouisiana (Foundation for Historical Louisiana) tracks on Twitter. You don’t have to follow everyone, of course, but it’s a helpful way to discover like-minded folks.

3. Followers: The people who follow you. There is no requirement to follow everyone who follows you, but if someone looks interesting, by all means, follow them back! Here’s an example of a list of followers from our @PresNationLive account.

4. Tweet:  The message you send out. The maximum length is 140 characters, including links to websites or images. Twitter automatically shortens any link to 20 characters (no matter how long it is!) and you can upload photos from either the Twitter website or its mobile applications.


5. RT:
Short for retweet, which is the term used for sharing a tweet created by someone else. Retweets can be done two ways:

  • Using the retweet button, which sends the entire tweet in its original format to your followers.
  • Using the quote tweet option (alas, only available on mobile applications), which allows you to add a comment before or after before sending.

You may also see MT, rather than RT. This stands for modified tweet, and is used when editing someone else’s tweet: 

 6. @mention: Using someone’s Twitter handle in a tweet so it links back to their account.


7. @reply:
Replying to a person’s question/comment; others' @replies show up in your feed only if you follow both the sender and the receiver. If you'd like your @replies to be visible to all, add a period before the @.


8. #hashtag:
Using a “#” before a word makes it a clickable search term in Twitter. We often use #preservation, #savingplaces, #PresConf, and #builtheritage. If you’re planning a campaign that uses Twitter, such as #SavePrentice, it’s a great idea to come up with a hashtag in advance and do a quick search on Twitter to see if anyone else is using it.

If a hashtag or other term becomes wildly popular, it is said to be trending -- and appears in a box on your main page, to the left of the feed.

Additional note about hashtags: they are also often used to denote a side comment or sarcasm. So, if you see a hashtag like #nerdswithcameras, it’s not really meant to be a search term.

9. Direct message: Twitter’s non-public communication channel. It can be found via the envelope icon on most mobile apps or in the same drop-down menu as settings on the Twitter website. You can only send direct messages to people that follow you.

@PresNation direct message

10. Twitter chat/Tweet chat. A designated time for folks to discuss a topic, using a hashtag to gather all the conversation together. We host one monthly on the #builtheritage hashtag, and @JennWelborn, a public historian, has pulled together a list of other history-related chats on her blog.

Did I miss anything you find incomprehensible about Twitter? Let me know in the comments, and I'll follow up.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.