Social Media

[10 on Tuesday] How to Use Photography and Photo Sharing for Preservation

Posted on: December 18th, 2012 by National Trust for Historic Preservation 4 Comments

 

Written by Jason Lloyd Clement and Sarah Heffern

"A picture is worth a thousand words," the old saying goes, and in a time where 140-character tweets are increasingly the norm, the additional context provided by pictures has become even more important. This is a boon for us historic preservation-minded folks -- the buildings we love, after all, tend to be pretty, dramatic, or otherwise visually appealing.

The high-resolution cameras found on most smartphones, along with the popularity of photo sharing sites like Instagram and Flickr, have made it easy to use photography to create awareness of endangered places and share the success stories when they're saved.

Here are 10 tips for using photography and photo sharing to help save places:... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

National Trust for Historic Preservation

National Trust for Historic Preservation

The National Trust for Historic Preservation, a privately funded non-profit organization, works to save America's historic places.

Twitter Chat Recap/Reminder: From Windows to Fundraising

Posted on: November 29th, 2012 by Sarah Heffern

 

We've been talking a lot about windows here at the National Trust lately, thanks in large part to our colleagues in the Preservation Green Lab, who published a great report (Saving Windows, Saving Money: Evaluating the Energy Performance of Window Retrofit and Replacement) in October that gave us a lot of detailed information about the energy efficiency of historic windows.

The report's authors joined us for our monthly Twitter chat in November to talk about their findings and discuss how we can get the information out to people who are considering replacing their windows when repairs would be better for the building, the environment, and their wallet.

Here are some highlights of the conversation:... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

Tweet Chat Reminder: Let's Talk Windows on November 7

Posted on: November 6th, 2012 by Sarah Heffern 1 Comment

 

Since the dawn of the preservation movement -- or, at least it seems that way -- preservationists have been touting the value of maintaining historic windows. We know them to be one of the most defining characteristics of a building, as well as one that can be made highly energy-efficient, but with the constant drumbeat of replacement window advertising, our words are often drowned out.

However, with the arrival of the latest report from the Preservation Green Lab,  Saving Windows, Saving Money: Evaluating the Energy Performance of Window Retrofit and Replacement, we now have all sorts of research to back up our claims about historic windows. (See our 10 Things You Should Know About Retrofitting Historic Windows for highlights.)

We'll be discussing the report -- and how to talk about it to the home and business owners in your community -- during this month's Twitter chat, taking place tomorrow, Wednesday, November 7, from 4:00-5:00 EST.

How to participate:

1. Sign in to TwitterTweetDeck or TweetChat. We (the chat moderators) usually use TweetChat since it adds the hash tag automatically and allows for easy replies and re-tweets.

2. Follow and tweet with the hashtag #builtheritage.

3. Watch for the questions in the Q1 format. Provide answers using the A1 format, and interact with other participants using replies and retweets.

What we mean by the Q1/A1 format is this: Questions (we usually have four per chat) are posed by the moderators as Q1, Q2, Q3, Q4 about every 15 minutes. We ask that chatters reply with A1, A2, etc. to help everyone stay clear on what they’re responding to. A lot of side conversations and such still break out, but it helps keep things at least a little organized.

Hope to "see" you at the chat!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

[10 on Tuesday] 10 Ways to Use Pinterest for Preservation

Posted on: October 23rd, 2012 by Sarah Heffern 1 Comment

 

Earlier this year, Pinterest arrived on the social media scene like a cool new kid showing up in school -- one everyone couldn’t wait to sit next to at lunch.

Online, though, that kind of popularity is worth a lot more than free meals; it means going from a tiny, invitation-only site to 25 million unique views per month in just about a year (per Fast Company). And it also means a lot of people with a lot of businesses and causes saying, “Is this useful to my work?”

For those of us in the historic preservation, house museum, and Main Street worlds, the answer is very much YES. Pinterest is, at its core, a place for sharing pictures of pretty things. Historic places are pretty, but it goes well beyond that, too.

To help demystify the latest social craze, here are 10 tips for using Pinterest -- five for getting started, and five easy, preservationist-friendly ideas for content to share.

1. What is Pinterest, exactly? It’s where the corkboard on your wall meets your web favorites and becomes social -- it's bookmarking, with pictures, that you can share. But instead of having one corkboard like on your wall, you can have as many as you want, and each can have its own theme. For example: National Treasures. Historic Travel. The color yellow. (Really.) Each pin links back to the site it came from, so if you are sharing content from your own website, you’ll be driving traffic right where you want it!

2. How do I use it? Visit www.pinterest.com to sign up for an account, and use the built-in tools to identify your interests and find people to follow.

Tip: Take a moment to install the “Pin It” button that makes pinning fast and easy.

3. Create some boards. Pinterest is a great way to show visually what your site, museum, or community is about, so when you’re planning your boards, think about what story you want to tell. Are you into “neato architecture”? Or maybe about “finding your cool”?

4. Pin. Once you've decided on what your story is, pin items -- from your website, partners (see item #9 below), or other sites -- that support the story you want to tell.

5. And re-pin. A big part of the culture of Pinterest is sharing, so be sure to watch the feeds of the pinners you follow. If you have picked folks with similar interests and/or organizations within your community, you’ll find lots of pins to share -- or re-pin, as it's called.

6. Say “I do.” Pinterest is a hotbed for planning weddings and other events. So if your site, museum, or Main Streets hosts weddings and other social events, post as many pictures of it as you can, and link it back to the related info on your website.

7. Cook up interest in your site. Food is another popular topic on Pinterest, so use recipes to tell the story of your site or community.

8. Think about your partners. If you don’t have wedding photos to share or your own tasty food, do you work with photographers and caterers when you’re hosting events? Of course you do! Coordinate with them to cross-promote their service at your site.

9. Use the search function. A great way to find more great things to pin is to use the search. You'll find pins from people who have visited, or want to visit, your site. Click through on their pins, and you may even make your way to blog posts or online reviews that say nice things. Re-pin those too!

10. Expand your online store. Does your historic site or Main Street shop sell things online? Share them on Pinterest to give them additional visibility.

Tip: If you include the price of your item with a dollar sign ($15.00, for example), Pinterest will automagically flag it as something that can be purchased.

Are you a pinning-for-preservation whiz -- or know someone who is? Let us know in the comments.

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

Twitter Chat Recap: The Language of Preservation

Posted on: October 12th, 2012 by Sarah Heffern

 

Last week's Twitter chat on the way we talk about preservation was one of the most active hours we've had since starting -- almost more than I was able to keep up with! Turns out preservationists are nearly as passionate about how they talk about their work as they are in doing it.

I am not sure, however, that we came up with any answers. Everyone agreed that having a professional lexicon is important when preservationists are dealing with each other or related fields, but also agreed that it was important to communicate in a less jargon-laden way with people in the community. Perhaps that awareness will help us all get started in using more friendly language when we're working with the public. 

Here are some highlights of the conversation:


As usual, we have a transcript available -- but chat participants and longtime readers might notice it's not as complete as in the past. Some recent changes in the way Twitter works have made getting a full transcript nearly impossible; our apologies for any inconvenience!

The next chat will be Wednesday, November 7 at 4:00 pm EST. We'll be joined by our colleagues at the Preservation Green Lab to talk about their latest report on the value of rehabbing historic wood windows. Save the date and plan to join us!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.