One of the realities of the preservation movement is that it needs to continue to cultivate younger, more diverse followers. But to reach a generation that may be less interested in learning preservation facts and figures and more interested in experiencing history through lenses like design and pop culture, you need a different approach.
Hosting an Instagram tour of a historic place can do just that, and has the added bonus of meeting Millennials where they spend a good chunk of their time: on their phones.
The idea is to offer a behind-the-scenes, curated tour of a historic place and have attendees document the experience through photographs. The photographs are then aggregated and shared on Instagram and labeled with a hashtag that helps identify the event. (Check out this tour example at one of our National Treasures, Union Station.)
Here are seven tips to running a successful Instagram tour.... Read More →
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