Preservation Tips & Tools

 

For weeks you’ve driven awareness for your preservation issue with contact calling parties, Instagram tours of historic sites, and video interviews with supporters. Now, the finish line is nearing. You want to shift into high gear and make one last push to get the word out. Why not host a honk and wave?

The idea is simple enough. Find a busy thoroughfare, attract as much attention as you can, and display your issue. But there are always ways to fine tune the engine. Here are six tips that will help you put the pedal to the metal with your honk and wave event.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

David Weible

David Weible

David Weible is a content specialist for the National Trust, previously with Preservation magazine. He came to D.C. from Cleveland, Ohio, where he wrote for Sailing World and Outside magazines.

 

One of the realities of the preservation movement is that it needs to continue to cultivate younger, more diverse followers. But to reach a generation that may be less interested in learning preservation facts and figures and more interested in experiencing history through lenses like design and pop culture, you need a different approach.

Hosting an Instagram tour of a historic place can do just that, and has the added bonus of meeting Millennials where they spend a good chunk of their time: on their phones.

The idea is to offer a behind-the-scenes, curated tour of a historic place and have attendees document the experience through photographs. The photographs are then aggregated and shared on Instagram and labeled with a hashtag that helps identify the event. (Check out this tour example at one of our National Treasures, Union Station.)

Here are seven tips to running a successful Instagram tour.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

David Weible

David Weible

David Weible is a content specialist for the National Trust, previously with Preservation magazine. He came to D.C. from Cleveland, Ohio, where he wrote for Sailing World and Outside magazines.

 

Whether it’s privately funded or publicly supported, any preservation project can benefit from more community backing. And one of the best ways to get your message out there is to create and share video interviews with community members who already support your goals.

Making sure that your interview subjects can speak comfortably on camera is essential to getting useable footage, but it’s not always so simple. Even the most thoughtful, articulate people can clam up with when a camera is pointed in their face.

Here are five tips that will help your subjects relax and help you produce a valuable digital asset.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

David Weible

David Weible

David Weible is a content specialist for the National Trust, previously with Preservation magazine. He came to D.C. from Cleveland, Ohio, where he wrote for Sailing World and Outside magazines.

 

When preservation is placed in the hands of the voters, calling community members to explain the issues and ask for their support at the ballot box can be a boon to your campaign.

But making your case and educating voters over the phone can be intimidating. And organizing an event and coaching volunteers to help you get the word out has complications too.

Fear not, though. Here are eight tips for a fun and effective contact-calling event.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

David Weible

David Weible

David Weible is a content specialist for the National Trust, previously with Preservation magazine. He came to D.C. from Cleveland, Ohio, where he wrote for Sailing World and Outside magazines.

 

When preservation is on the ballot or otherwise up for public discussion, canvassing the street to talk issues with community members can be an effective way to get the word out and garner support for saving places.

But despite enshrinement in grandpa’s toolbox of American public activism, pounding the pavement and pumping the flesh can be tough; we’re not all born with political busking in our blood. Here are five tips to a better showing on the streets.

... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

David Weible

David Weible

David Weible is a content specialist for the National Trust, previously with Preservation magazine. He came to D.C. from Cleveland, Ohio, where he wrote for Sailing World and Outside magazines.