Written by Elmo Baca, New Mexico MainStreet Program Associate, Economic Development Department
Luna Theater's winking moon marquee
A tiny prairie town of 3,200 on the state line in northeastern New Mexico, Clayton welcomes many Texas snowbirds in the winters en route to the New Mexico and Colorado mountains. Long before, Santa Fe Trail wagon caravans rumbled westward near here, and the vast buffalo plains surrounding Clayton nurtured great herds of cattle.
In town, meanwhile, sits the nearly 100-year-old Luna Theater, which operates today as one of New Mexico’s oldest movie houses, and the state’s best preserved from the silent movie era. The reason for its success: New Mexico’s MainStreet Historic Theater Initiative, the only program of its kind in the nation to actively invest in rural downtown theaters to keep them as economic anchors for their communities.
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