After spending much of the day yesterday in conference sessions focusing on the need to better market historic preservation to a broader audience, it seemed appropriate that I should encounter pure marketing genius here at the conference today.
Let me explain. This morning I was torn between two great-sounding educational sessions--a session on preservation in Asian and Pacific Islander communities or one on preservation commissions and green building issues. I was leaning toward the green issues session, if only because I thought that the Q&A portion would provide me a platform to spout my pro-solar and wind power views. (True to my Dutch heritage, I've never met a windmill I didn't like.) I
was actually waiting in line to gather handouts for the green session when I spotted a very white guy outside the API meeting room wearing decidedly un-white guy accessories. Curiosity got the better of me, and I ventured down the hall to check things out. It turned out that folks from Guam were greeting all the attendees at their session with seashell leis—sold!
The lei, of course, is more than a gift, it's a symbol, one that our colleagues from Guam asked that we wear for the whole conference; if anyone asks what's up, the answer is, "I've stepped outside of the comfort zone of traditional historic preservation." (Actually, it's really not so far outside my own comfort zone--I just need to guard against covetous attendees at tonight's GLBT reception--more on that tomorrow.)
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