Author Archive

[10 on Tuesday] Toolkit Round-Up: Getting Press for Preservation Projects

Posted on: October 22nd, 2013 by Sarah Heffern

 

Save Prentice rally. Credit: National Trust for Historic Preservation

Getting the word out on TV and in newspapers can be critical to the success of a preservation project -- but it can be no small task to get the media to notice your work, especially if you're an individual or small group, rather than an organization with a trained public relations staff. Fortunately, we can help, with three toolkits designed to get you on the fast track to outreach success.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

[10 on Tuesday] Toolkit Round-Up: Using Social Media to Save Places

Posted on: October 1st, 2013 by Sarah Heffern

 

Credit: stevendepolo, Flickr

As we noted in last week’s 10 on Tuesday post, we’re rounding up past toolkits based on some of the bigger themes we’ve uncovered over a year of posting tips. Today’s topic: using social media to save places. If your first thought is, “What on earth does this have to with preservation?”, read on to learn more about how building community online can lead to saving places offline.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

Twitter Chat Recap/Reminder: Historic Schools and Preservation Conferences

Posted on: September 24th, 2013 by Sarah Heffern

 

Ask a preservationist what to do with a historic school building in need of a new life, and the answer is usually a quick one: keep using it as a school. We tend to be passionate advocates for adapting existing buildings to modern needs, and schools are no exception. Of course, given demographic changes to communities over time, it's not always possible to keep the buildings education-focused, in which case adaptive reuse becomes our goal.

This balance between original use and adaptive use -- and how to advocate for either -- was the subject of the September #builtheritage Twitter chat. As always, we had a lively conversation, full of great examples from around the U.S. and Canada. The Storify slides above touch on the highlights of the chat.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

[10 on Tuesday] 10 Tips for Working with Chain Drug Stores

Posted on: September 10th, 2013 by Sarah Heffern 1 Comment

 

A chain drug store can be a boon to a historic downtown or neighborhood -- or a bust, if it doesn’t take into account the character of the surrounding area. Whether the chain demolishes existing historic buildings or adds a suburban-style store with a sea of parking, an insensitive approach can dramatically change the look and feel of a community.

However, chain drug stores don’t have to be the enemy. There are ways for preservationists and developers to work together to bring new retail options and contribute to a vibrant historic neighborhood. Here are 10 tips for working with chain drug stores in your community:... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

 

A kids costume contest at Beaufort Historic Site during the 2013 Pirate Invasion. Credit: SuttonIs, Flickr.
A kids costume contest at Beaufort Historic Site during the 2013 Pirate Invasion.

Want to get a bunch of preservationists talking? Ask them how they developed their love of history and places -- and how they go about passing that enthusiasm to the kids in their lives. You'll get stories and feedback galore, ranging from finding preservation via romance novels to learning it on school field trips, and everything in between.

Such was the conversation during August's #builtheritage Twitter chat.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.