Author Archive

 

Over the next few months, we’ll be sharing a series of toolkits on managing communications for your preservation project. Public Affairs intern Sarah Coquillat kicks it off this week by showing you the big picture -- the full arc that a robust outreach campaign can take. We’ll dive into each of the steps in more detail going forward, but consider this a general checklist for whenever you’re preparing to take your project public.

Although all campaigns have different objectives, the overarching goal of any media campaign should be to successfully change the behavior of a targeted group. To achieve this, issues must be properly presented to the target audience.

A campaign to save a place can benefit greatly from well-run media outreach, providing an organization with one of its best opportunities to reach its intended audience. Publicly presenting an issue through the media can also help attract the attention of policy and other decision makers who may ultimately decide the outcome of your project.

But where do you start? And where should you end up? Here are 10 steps to building an effective communications strategy that can help take your preservation project over the finish line.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

 

So you’ve decided you want to establish a local historic district and have considered where its boundaries should be. Now comes perhaps the hardest part: getting your community to buy into the idea.

Shaping local sentiment and opinions is always a complex task, and planning a local historic district is no exception. While the preservation community understands and appreciates its benefits, not everybody might feel as enthusiastic about it. What’s more, all the local stakeholders -- homeowners, government officials, merchants, and property owners -- will endorse, change, or reject proposals depending on how well they understand the issues involved.

So it’s up to the district advocates to make a clear and compelling case about the advantages of a local historic district. Not only will it increase community awareness, but it can also help avoid controversy later by building consensus now.

Here are 10 points you can share with your community stakeholders about what establishing a local historic district will bring to your area.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

 


Rebecca Buntrock observing roof construction at the UVA Jefferson's Rotunda, part of her work as a preservation engineer at Robert Silman Associates.

Usually when people have a big fix-it project on their to-do list, they borrow tools and supplies. At the National Trust, we borrow preservation engineers.

Meet Rebecca Buntrock, our 2012 Robert Silman Fellow for Preservation Engineering. This six-month position is sponsored by Rebecca's employer, Robert Silman Associates (RSA), a firm known nationwide for their special expertise in the engineering of historic buildings, with notable preservation projects including the Guggenheim, Fallingwater, and Ellis Island.

During her tenure at the National Trust, Rebecca worked closely with our Historic Sites department on cool projects at a number of sites, including:... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

Open for Business Again at Pittsburgh's Market Square Place

Posted on: December 12th, 2012 by Julia Rocchi 9 Comments

 

Several years ago, Market Square Place was just a series of historic buildings on three different streets with different styles and heights, all suffering from decades of neglect. Some saw this as a case for demolition, but the City of Pittsburgh saw an opportunity to promote green urban living.

A public-private partnership brought the historic buildings together into a single mixed-use complex that now boasts residences, retail storefronts, and a YMCA, all with facades that have been restored to their original 1930s appearance. This successful reinvention as a fresh, eco-friendly community earned Market Square Place an Honor Award at the 2012 Richard H. Driehaus National Preservation Awards -- and the approval of the surrounding neighborhood.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.

[10 on Tuesday] 10 Steps to Establish a Local Historic District

Posted on: December 11th, 2012 by Julia Rocchi 2 Comments

 

Today’s local preservationists are big-picture thinkers. They’re not looking only at landmarks; they’re also thinking about their community’s whole environment, development history, sustainability, and politics. And one great way to protect a place’s history, culture, and values is to establish a local historic district.... Read More →

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Julia Rocchi

Julia Rocchi

Julia Rocchi is the associate director for digital content at the National Trust. By day she wrangles content; by night (and weekends), she shops local, travels to story-rich places, and walks around looking up at buildings.