They were literally building the American dream.
In the late 1940s, soldiers returning from World War II dreamed of the idyllic life: a happy family, a lovely suburban home. But the post-war period instead brought a housing crisis. In response, Lustron promised a dream house -- signed, sealed, delivered.
An innovative solution by Chicago industrialist Carl Strandlund, the Lustron house is made of prefabricated porcelain enameled steel, shipped and put together wherever you wanted -- an IKEA home, if you will. Inside, families could sit around a built-in, glossy-surfaced table, eating home-cooked dinners in cozy domestic bliss.
As Strandlund advertised, “What Lustron offers is a new way of life.”
From 1948 to 1950, Lustron Corporation built thousands of these unique homes before falling to bankruptcy.
“It has a sort of late ‘40s, ‘50s new modern America appeal,” says Megan Wood of the Ohio Historical Society. “And you don’t have to paint it, you can clean the walls with windex, and you can hang things with magnets.”
The design, too, was exciting, combining modern minimalism and the function of a traditional home.
A house contained over 3,300 parts, pieced together over an average of 350 hours, or 2 weeks. The skeleton was made of steel frames, welded into walls and roof trusses. The roof and walls were made of porcelain-finish steel panels, compressed with plastic seal for air-tight weather resistance.
The technology itself began in 19th century when European manufacturers started prefabricating cast iron for buildings. Strandlund thought of an inventive American use for enameled metal: solve the U.S. housing crisis.
Strandlund devised an architectural panel which he patented, at first used for gas stations and restaurants. In 1947, he founded the Lustron Corporation to start producing houses. The company received a multimillion-dollar loan from the Reconstruction Finance Corporation to get started.
Production began in 1948. Taking over a former warplane manufacturing plant in Columbus, Ohio, the Lustron factory spanned over 1 million square feet of machinery, employing many war veterans.
“They did everything from putting the porcelain on the steel to putting the bathtubs together, and they had employees who took the trucks out and assembled the homes on site,” says Wood.
Lustron offered eight models, varying in bedroom number, size, and amenities. The most popular model was the two-bedroom "Westchester Deluxe." The houses came with accessories like screen doors and steel venetian blinds. For the semi-matte exterior, you could choose between “surf blue,” “maize yellow,” “desert tan,” and “dove gray.”
By 1949, Lustron Corporation had 234 dealers in 35 states. Then the dream hit reality.
Unable to contain costs, the company made less than 3,000 homes, out of the 45,000 promised. In addition, an investigation by a U.S. Senate banking subcommittee uncovered a corruption scandal within Lustron Corporation. Its loans were recalled, forcing the company into bankruptcy in 1950.
An estimated 1,500 of these homes survive, some listed on the National Register of Historic Places.
Lustron Preservation, an initiative of the former Midwest Field Office of the National Trust for Historic Preservation, now stewarded by the Ohio Historical Society, provides more information on the preservation and maintenance of existing Lustrons and their history.
“It’s a unique Ohio story,” Wood says. “It also embodies some of that post-war story. It wasn’t successful but it showed how people were trying to capitalize on that moment.”
So as you look back to that nostalgic time and that promise of post-war properity, think of the Lustron, the dream that almost came to be.
The Ohio Historical Society’s interactive exhibit, 1950s: Building the American Dream, which features a Lustron home opened in Columbus on July 13.