[10 on Tuesday] 10 Great Ways to Engage Preservationists on Facebook

Posted on: October 9th, 2012 by Sarah Heffern


The High Line in New York City.

One of the things that can make jumping into social media daunting for preservationists -- well, anyone, really -- is figuring out what to share in order to create a lively, engaged community. Here are 10 ways that preservation-friendly groups are keeping the conversation going on Facebook.

1. Share pretty pictures. That saying about "a picture is worth a thousand words" is doubly true when it comes to Facebook, where even a small page can draw people in with a great photo. And while we might not have kittens, puppies, or babies to share on our preservation-themed pages (not usually, anyway) we do have gorgeous buildings, amazing historic photos, and charming ruins.  Like this one, for example.

2. Ask questions. Paired with a pretty picture (see #1), National Public Lands Day keeps their fans engaged even after their big event is over by asking them to weigh in on questions like "One of my favorite fall outdoor activities is ______ ."

3. Keep 'em guessing. On the Civil War Trust's page, they play "Name that Battlefield" by sharing a photo and asking their fans to identify where it came from.

4. Go trivial. The National Parks Conservation Foundation hosts "Trivia Tuesdays" where they encourage folks to visit their page on Pinterest to answer a trivia question about a National Parks site.

5. Take it on the road. I don't think the folks at Vintage Roadside go anywhere without their cameras -- their page is full of captured-in-the-moment roadside attractions (along with the occasional scanned old-timey photo). And the fact they're all mid-century eye candy doesn't hurt, either!

Tip: If you have an iPhone, add the pages manager app for easy access to your page when you're away from your desk.

6. Help people connect offline. Buffalo's Young Preservationists share links to a lot of local events to help build real-world community -- not just online camaraderie.

7. Ask your supporters to share. The California State Parks Foundation is asking people to share their "Defend What's Yours" photos on the foundation's page. This helps build awareness of the campaign while also giving fans a little face-time. And the High Line asks folks to share their photos when they have public events.

8. Extra! Extra! Read all about it! If your fans know you're a reliable source for all things historic or all things built environment (or both!) they'll keep coming back to your page. See the National Park Service's link to a story about their newest park, César E. Chávez National Monument.

9. Offer a simple action. On the Save Prentice Facebook page, a bold "Take Action" button brings fans right to a petition asking the Commission on Chicago Landmarks support landmarking the historic hospital.

10. Think outside the page.  A lot of  organizations default to gathering fans on a page, which makes it easy for that group/org to talk to everyone at once. But many projects actually work better if people are talking among themselves and bouncing ideas around -- just what Facebook's groups functionality was made for! Take it from the folks at Preservation-Ready Sites, a Buffalo-based group where many different people are driving the conversation.

What are your favorite ways to engage other preservationists on Facebook?

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JUST ADDED: Check out the slides that spotlight these great examples and share them with others interested in building the cause of preservation!

The National Trust for Historic Preservation works to save America's historic places. Join us today to help protect the places that matter to you.

Sarah Heffern

Sarah Heffern

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class. Follow her on Twitter at @smheffern.

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