I've guessed at the British folk rock band Mumford & Sons' affection for old and interesting places since seeing their "Sigh No More" album cover showing the band standing in an old London shop window. The music video for their popular song "Little Lion Man," which was filmed at London's historic Wilton's Music Hall, furthered that theory.
But it wasn't until I heard about their upcoming summer "Gentlemen of the Road" tour -- which stops to perform at and give back to four small main streets and downtowns across the country this August -- that I realized they were really serious about these places.
According to the band: "We want to stop off in towns where bands don't usually tour, and celebrate the people, food, and music that make them special. We’re keen to promote the town’s local businesses, and we’ll be using the local bars and venues for after-show parties, whilst working closely with the local people to get everyone involved in making these shows spectacular."
Another reason we love this idea? Two of the selected towns are National Trust Main Street communities: Bristol, Virginia/Tennessee (considered to be the birthplace of country music) and Dixon, Illinois. And get this: the tour producers are generously giving one percent of ticket sales to the local Main Street programs to help with their revitalization efforts, and have worked out agreements to bring in additional revenue from the shows and after parties.
Check out the full "Gentlemen of the Road" tour website for more information on ticket sales, interesting tidbits about the towns, and where to eat, drink, and visit while you're there.