UPDATE: The chat transcript is now available... and contains nearly 500 tweets. Many thanks to all who participated for such a lively conversation. Our next chat will be September 7 at 4:00 EDT.

We may be a week later than usual, due to two out of three of us on the moderation team vacationing on beachy capes (Cape May for me, Cape Cod for my colleague Julia), but we are no less excited than usual for our monthly Twitter chat. We'll be gathering around the Internet's version of a conference table at 4:00 EDT this afternoon - August 10, 2011 - madly refreshing the #builtheritage hashtag.

Today's theme is an interesting one: how to reach out beyond preservation's usual suspects to bring our work into under-served communities. We'll talk about who we see as under-served groups (and what that means), how to determine what the best way is to help, and how to build connections.

Interested in joining us, but not sure how? Take a look back at last week's post, which has handy tips for following along. Unable to join us? Don't despair! We expect to have a transcript up within a few days.

Sarah Heffern is a member of the Digital and New Media team at the National Trust for Historic Preservation. Because unplugging from Twitter (and other online stuff) is not her strong suit, she was very happy to have been in a beach house with WiFi last week.

Sarah Heffern is the social media strategist for the National Trust’s Public Affairs team. While she embraces all things online and pixel-centric, she’s also a hard-core building hugger, having fallen for preservation in a fifth grade “Built Environment” class.

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