"What began twenty-one months ago in the depths of winter must not end on this autumn night. This victory alone is not the change we seek - it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you."
That was the booming call to action delivered by President-Elect Barack Obama in his election night acceptance speech - an event that was attended by thousands and experienced by many, many more through Twitter alerts, Facebook updates, a live Web feed and podcast, a Flickr slideshow, and a follow-up YouTube video that has been streamed 3,942,523 times and counting.
Really, if this election taught us anything, it's that having a strong web presence has become an indispensible component of American politicking - right along side of appearances on Sunday morning talk shows, photos ops in local bowling alleys and diners, and rallies where John Mellencamp is turned up just a little bit too loud. So, as politicians and the strategists who love them continue to tinker with widgets and feeds, how can we best use these new avenues to advance our mission to protect and preserve? To quote President-Elect Barack Obama, how is the Internet our "chance to make...change?"
The National Trust for Historic Preservation has developed a policy platform for the incoming administration that outlines how preservation - when integrated into economic, energy and climate change policies - can not only protect the places that matter most, but also lead to more livable, sustainable and economically viable communities. As our public policy department works hard to get this document front and center with members of the transition team, we invite you to explore the online version and then take our message to www.change.gov, where President-Elect Barack Obama is soliciting stories and policy ideas from the many millions of people he engaged throughout the election.
Now is the time for our voice and our ideas to be heard, and one of the keys to our success can be summed up by tweaking an infamous election-season sound byte: It's the Internet, stupid.